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Why Lionsgate Hired TikTok Fan Editors to Market Movies — And What That Means for Africa

Why Lionsgate Hired TikTok Fan Editors to Market Movies — And What That Means for Africa

Why Lionsgate Hired TikTok Fan Editors to Market Movies — And What That Means for Africa

Hollywood studio Lionsgate is embracing a radical shift: instead of polished trailer houses, it’s now hiring the very TikTok fan-editors who once created viral clips purely for fun.

Nov 241 min read

Digital Behaviour & Viewing Habits: What We’ve Learned from Social Data (Africa 2024–25)

Digital Behaviour & Viewing Habits: What We’ve Learned from Social Data (Africa 2024–25)

Digital Behaviour & Viewing Habits: What We’ve Learned from Social Data (Africa 2024–25)

If you want to understand what Africans are watching, don’t start with ratings sheets. Start with scrolling.

Nov 224 min read

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