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The African screen has always loved a little drama. From the slow burn of a family feud to the big reveal of long-buried secrets, TV soaps have been the heartbeat of many households — the evening ritual after dinner, the shared laughter in salons, the emotional investment that keeps fans glued night after night. But in 2025, something has changed. The living room has shrunk into the palm of a hand — and attention now comes in fifteen-second bursts. Welcome to the TikTok era —

Learn how African filmmakers can turn the excitement of a film premiere into sustained, long-term revenue through strategic distribution, audience engagement, and digital innovation. “A premiere is not the end of your film’s journey — it’s the start of your business model.” Turning Hype into Longevity A successful film premiere creates a wave — but the real challenge lies in turning that momentary buzz into a steady revenue stream. Across Africa, filmmakers are learning that

Discover how Africa’s streaming industry is reshaping in 2025 — from business models and local language markets to the platforms dominating Sub-Saharan Africa. “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible and relevant content.”— Selorm Adadevoh, Group Chief Commercial Officer, MTN Group It’s 2025, and the African streaming battlefield  is louder than ever. Showmax’s relaunch, Netflix’s local-first push, and MTN’s telecom-