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FILMSPACE AFRICA


The Future of African TV Soaps in the TikTok Era
The African screen has always loved a little drama. From the slow burn of a family feud to the big reveal of long-buried secrets, TV soaps have been the heartbeat of many households — the evening ritual after dinner, the shared laughter in salons, the emotional investment that keeps fans glued night after night. But in 2025, something has changed. The living room has shrunk into the palm of a hand — and attention now comes in fifteen-second bursts. Welcome to the TikTok era —
Oct 183 min read


Is African Cinema exporting clichés to streaming services? — A market-by-market critique
Streaming giants arrived in Africa promising scale and prestige. Producers hurried to meet them with bigger budgets, slicker production and crowd-pleasing stories. The awkward question now: are we simply repackaging the same tropes for global screens — or has African cinema genuinely evolved into a diverse exporter of fresh African narratives? Below we take a market-by-market look (Nigeria, South Africa, Kenya, Ghana, Francophone markets, and the diaspora/global stage), point
Oct 184 min read


Soundtrack as Export: How Music Syncs Bring African Films to Global Playlists
Discover how African filmmakers and musicians are using soundtracks and sync deals to expand global influence — turning film scores into powerful cultural exports. “Every beat that leaves Africa carries a story — and every story now has a soundtrack that travels with it.” The Rise of Soundtrack Diplomacy African films are no longer just telling stories — they’re singing them across borders. From the rhythmic beats in Queen Sono to the soul-stirring melodies of The Black Boo
Oct 163 min read


Best Practices to Convert Premiere Buzz into Long-Tail Revenue
Learn how African filmmakers can turn the excitement of a film premiere into sustained, long-term revenue through strategic distribution, audience engagement, and digital innovation. “A premiere is not the end of your film’s journey — it’s the start of your business model.” Turning Hype into Longevity A successful film premiere creates a wave — but the real challenge lies in turning that momentary buzz into a steady revenue stream. Across Africa, filmmakers are learning that
Oct 163 min read


Top 7 Affordable Animation Tools for African Studios in 2025
Explore seven powerful, low-cost animation tools and workflows empowering African studios to create world-class 2D and 3D films, shorts, and ads without breaking the bank. Animation Is Africa’s Next Big Export From Iwájú to Garbage Boy and Trash Can , African animation is moving beyond imagination — it’s becoming a global commodity. But for many studios across Lagos, Nairobi, Accra, and Cape Town, one question keeps echoing: How do we produce high-quality animation without H
Oct 164 min read


Kugali Media: Reimagining Folktales Through Animation | Feature Profile
Meet Kugali Media — founded by African creatives who are transforming folklore with futuristic animation, cultural detail, and global reach through their Disney-collaborated series Iwájú. Introducing Kugali Media Founded in 2017 by three creatives — Olufikayo “Ziki” Adeola , Hamid Ibrahim , and Tolu Olowofoyeku — Kugali Media set out on a mission to bring African imagination to immediate global visibility. Born from comics and graphic novels, the company has grown into one
Oct 162 min read


Gendered Narratives: Evolving Female Representation in African Storytelling
Across Nigeria, Kenya, and South Africa, African women filmmakers are rewriting the continent’s stories — complex, bold, and beautifully real. A New Frame for the African Woman For decades, African films framed women as symbols of virtue, mothers, or muses. Today, they are authors of their own narratives — writing, producing, and directing stories that mirror the layered lives of women across the continent. From Lagos to Nairobi to Johannesburg, a creative uprising is unfoldi
Oct 163 min read


Streaming Across Africa in 2025: Winning Models, Language Power & Who’s Winning the Sub-Saharan Play
Discover how Africa’s streaming industry is reshaping in 2025 — from business models and local language markets to the platforms dominating Sub-Saharan Africa. “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible and relevant content.”— Selorm Adadevoh, Group Chief Commercial Officer, MTN Group It’s 2025, and the African streaming battlefield is louder than ever. Showmax’s relaunch, Netflix’s local-first push, and MTN’s telecom-
Oct 162 min read
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