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FILMSPACE AFRICA


The Future of African TV Soaps in the TikTok Era
The African screen has always loved a little drama. From the slow burn of a family feud to the big reveal of long-buried secrets, TV soaps have been the heartbeat of many households — the evening ritual after dinner, the shared laughter in salons, the emotional investment that keeps fans glued night after night. But in 2025, something has changed. The living room has shrunk into the palm of a hand — and attention now comes in fifteen-second bursts. Welcome to the TikTok era —
Oct 183 min read


Is African Cinema exporting clichés to streaming services? — A market-by-market critique
Streaming giants arrived in Africa promising scale and prestige. Producers hurried to meet them with bigger budgets, slicker production and crowd-pleasing stories. The awkward question now: are we simply repackaging the same tropes for global screens — or has African cinema genuinely evolved into a diverse exporter of fresh African narratives? Below we take a market-by-market look (Nigeria, South Africa, Kenya, Ghana, Francophone markets, and the diaspora/global stage), point
Oct 184 min read


The History of African Animation: From Clay Dreams to Cosmic Storytelling
From clay puppets and folklore to Netflix deals and futuristic superheroes — journey through Africa’s colorful, rhythmic history of animation and the storytellers who brought its myths to motion. “Africa’s stories were always animated — now the world can finally see them move.” Scene 1: When Stories Were Shadows on the Wall Long before there was film, before pencils and pixels — Africa was already animating. Around flickering fires, voices danced. Hands waved, eyes widened
Oct 183 min read


Best Practices to Convert Premiere Buzz into Long-Tail Revenue
Learn how African filmmakers can turn the excitement of a film premiere into sustained, long-term revenue through strategic distribution, audience engagement, and digital innovation. “A premiere is not the end of your film’s journey — it’s the start of your business model.” Turning Hype into Longevity A successful film premiere creates a wave — but the real challenge lies in turning that momentary buzz into a steady revenue stream. Across Africa, filmmakers are learning that
Oct 163 min read


Streaming Across Africa in 2025: Winning Models, Language Power & Who’s Winning the Sub-Saharan Play
Discover how Africa’s streaming industry is reshaping in 2025 — from business models and local language markets to the platforms dominating Sub-Saharan Africa. “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible and relevant content.”— Selorm Adadevoh, Group Chief Commercial Officer, MTN Group It’s 2025, and the African streaming battlefield is louder than ever. Showmax’s relaunch, Netflix’s local-first push, and MTN’s telecom-
Oct 162 min read
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